What’s the WORST Thing You Can Say to Your Franchisees

We all have said it at some point. Many of us have even used the phrase frequently. And, if you have not said it, you definitely have heard it. In most cases, it comes from the purest of intentions. The bottom line is that we want franchisees to … [Read more...]

Neuroscience Explains Franchise Success

Nowadays in almost every mainstream magazine there is an article about the brain. The new found popularity of neuroscience is helping us learn and explain how and why we do the things we do. New brain paradigms are transforming the way we see … [Read more...]